Sturgeon Bay, Wisconsin – November 6, 2019. To bring awareness to the importance of the women and men who work in winter to keep our country going, Cat Footwear traveled to Sturgeon Bay, Wisconsin during the 2018 Polar Vortex to document the brave, intelligent and hard-working people behind the large-scale, extreme winter work of Fincantieri Bay Shipbuilding. Releasing a short film called “Conquering Winter Work” Cat Footwear is showcasing the drive, resilience, and ingenuity it takes to repair 1000-foot ships in just a few months’ time. To celebrate the new Winter Fleet season at Fincantieri Bay Shipbuilding, Cat Footwear hosted a viewing party of the Cat Footwear documentary for the Sturgeon Bay community, including FBS employees and their families, on Wednesday, November 6, 2019.
“There are many people working in extreme winter conditions, but not enough people who appreciate the equipment and expertise it takes to get these jobs done,” said Cat Footwear Work Senior Brand Marketing Manager Garrett McGuire. “What makes Fincantieri Bay Shipbuilding special is the optimism and sense of community these workers bring to their jobs every day. With this viewing party, we celebrated Fincantieri Bay Shipbuilding as they enter a new winter season. We also used this opportunity to recognize winter workers all over the world, letting them know their accomplishments don’t go unnoticed.”
During any time of the year, the number one cause of workplace injuries are slips, trips and falls. Workplace risks are significantly higher in manufacturing and construction during winter weather conditions of snow and ice. In conjunction with this campaign, Cat Footwear also announced the launch of a new extreme winter weather boot – the Kinetic ICE+ Work Boot – designed for people who work in the most intense winter environments.
To view the short film, visit the website below or watch it on You Tube: https://www.youtube.com/watch?v=6YkcLrlXkyA.